The HubSpot-Native Customer Proof Platform
ProofFlow collects reviews, publishes them on your website, and puts the right story in front of every rep at deal time. All inside HubSpot.
"The review opens the door to trust. Then it can lead to the referral."
"Customer proof is one of the most important things you can get. It builds trust, and I use it everywhere. If you have a very specific review, it becomes real proof, and it's much more powerful than saying it yourself. With it all in HubSpot, you don't waste time going through the review, seeing which review fits each customer."
"During a sales conversation, being able to pull the right customer example instantly changes the dynamic."
"I would recommend ProofFlow to any HubSpot-focused team or agency that wants a smarter way to collect and use testimonials. It solves a real operational gap with a simple and relevant approach."
"ProofFlow fits naturally into the CRM. Not another disconnected tool."
"Before ProofFlow, collecting customer proof was too manual. What I appreciate most is the HubSpot-native approach. ProofFlow fits naturally into the CRM and workflow logic instead of adding yet another tool to the stack."
Reviews go uncollected because nobody asks. The ones you have stay buried in tools nobody checks. And when a rep needs the right story, they can't find it.
A customer hits a milestone. Nobody asks for a review.
The right moment passes. The team moves on.
Review request fires when your customer is genuinely ready.
Every review you collect becomes a future sales asset. Set it up once.
Rep needs a testimonial mid-call.
Slack message to marketing. No answer. Deal stalls.
The right story is already in the deal. Reps stop stalling.
Your pipeline cost real money to build. Proof is what converts it.
A negative review sits unread for weeks.
CS finds out when the customer is already gone.
Low ratings surface before they become churn.
Keeping a customer costs far less than replacing one. Act early.
Reviews live outside the CRM.
Another tool to log into. No connection to your deal data.
Proof becomes CRM data. Not a separate tool nobody checks.
Your team builds reports, spots patterns, and acts from HubSpot.
Marketing, sales, and customer success each get something different out of ProofFlow. All from one HubSpot connection.
Automate collection through HubSpot workflows. Publish testimonials as widgets, logo walls, and showcase pages that convert visitors paid acquisition never reaches. The Insights Dashboard shows which themes and stories resonate most.
Preparing for a call, writing a proposal, following up on a stalled deal, the matched stories are already in your HubSpot deal sidebar. No hunting, no waiting for marketing to dig something up. One click to share.
CS teams often own review volume and satisfaction KPIs. ProofFlow lets you send requests directly from any contact record, see sentiment across your book of business, and spot at-risk accounts before they become churn conversations.
ProofFlow centralizes all your customer proof inside HubSpot and puts it to work across your whole team.
Collect
Use everywhere
ProofFlow handles the full loop: collecting reviews, publishing them everywhere your buyers look, putting the right stories in front of your reps, and telling you what your customers are actually saying.
Send review requests manually from any contact record, or automate them via HubSpot workflows. Either way, every review you collect flows straight back into your CRM and becomes a future asset your team can use.
Reviews collected in HubSpot don't just sit there. ProofFlow activates them for every team: matching the right story to each deal, publishing fresh proof on your website, and giving reps something they can actually drop into a follow-up.
Proof Library We had never systematically collected client testimonials. ProofFlow helped us build a library of verified reviews in under two weeks...
As procurement lead I evaluate vendors carefully. ProofFlow demonstrated clear ROI from day one. Verified client proof was exactly...
Managing major contractor relationships requires established trust. ProofFlow gave us a way to collect and display verified testimonials...
Unhappy customers cost far more to replace than to keep. The Review Insights Dashboard shows you who is at risk, which friction keeps appearing, and which customers are ready to refer. All linked to HubSpot so your team can act immediately.
| Theme | Reviews | Avg |
|---|---|---|
| Communication & Responsiveness | 15 | 3.93 |
| Quality of Work | 14 | 4.34 |
| Team Expertise | 12 | 4.67 |
Marketing collects and publishes proof. Sales finds the right story for every deal. CS spots unhappy customers before they churn. All inside HubSpot.
The 5 best-matched stories appear in the deal sidebar, matched by industry, size, and stage. Convert more of the pipeline you already have, without adding tools.
See patterns across all your reviews. Who is referral-ready. What friction keeps appearing. Which customers left a low rating. All in one view.
Trigger review requests by deal stage, lifecycle, NPS, or any custom property. A native HubSpot action, no Zapier required.
Every review syncs back to the contact record as a native REVIEW object. Rating, URL, and submission date written to HubSpot automatically.
Upload a CSV from G2, Capterra, Google, or any source. Matched to HubSpot contacts by email. Most teams finish in under 10 minutes.
Browser-based recording, no app to install. Customers record on desktop or mobile. Videos sync to HubSpot alongside the text review.
Grid, carousel, or masonry layouts. One embed code that auto-updates when you approve new reviews. No developer needed.
Pull logos from your HubSpot contacts. Add a "Trusted by" section to any page in minutes. Stays current as your customer list grows.
Proof that lives outside your CRM doesn't close deals and doesn't protect revenue. ProofFlow makes customer stories work where sales, CS, and marketing already live.
ProofFlow
Zapier required
HubSpot Pro+ or direct from app
Visible in Insights Dashboard instantly
Review object + 7 synced contact properties
Filterable in any HubSpot report
Full platform access during beta, no limits. Early users keep their founding rate when paid plans launch, with full advance notice before anything changes.
GDPR-compliant, EU-hosted. Disconnect any time from HubSpot settings. You will never be charged without advance notice.
Something we missed? Ask us directly.
Any plan works, including Starter. The Deal CRM Card, Contact CRM Card, and AI matching all work regardless of your HubSpot tier. One nuance: HubSpot's native workflow builder requires Professional or above. But ProofFlow's review request action runs through our own system, not HubSpot's workflow engine. So even on Starter, you can automate review requests triggered by deal events, without upgrading your plan.
When you open a deal, ProofFlow reads the associated company's industry and employee count, the contact's job title, and the current deal stage. It scores your reviews against those signals and surfaces the top 5 results. If CRM fields are blank, it falls back to full-text keyword search.
ProofFlow adds a native card to your deal and contact views, and creates a Review object so reviews become native HubSpot data. It also syncs 7 contact properties (rating, review URL, submission date, and more). Your existing deals, contacts, and company records stay completely untouched.
No. Any HubSpot user with portal admin access can connect via OAuth in two clicks. No code, no developer, no sandbox required. Marketing managers do this themselves every day.
Yes. Export a CSV from any review platform and upload it to ProofFlow. Reviews are matched to your existing HubSpot contacts by email address automatically. Most teams have their full review history imported in under 10 minutes. No need to collect new reviews to get started.
ProofFlow is hosted entirely in the EU on Hetzner Cloud, so GDPR compliance is built in. HubSpot OAuth tokens are encrypted at rest. Video and images are stored on Cloudflare R2. We never sell your data, and you can disconnect ProofFlow from HubSpot at any time from your HubSpot settings.
The beta is free for as long as you're in beta. When we launch paid plans, you'll get advance notice and grandfather pricing that matches your usage. Early users are not penalized for trusting us early. That's a commitment we're making explicitly.
Yes, and agencies are one of our target users. You can connect multiple HubSpot portals and manage testimonial collection across all of your clients. Each portal's data stays separate. Multi-portal support is included in the beta at no extra cost.
Connect ProofFlow to HubSpot. Collect reviews, publish them where your buyers look, and put the right story in front of every rep at deal time.
Free during beta · No credit card required · GDPR-compliant, EU-hosted