For Marketing Teams

Stop chasing testimonials.
Let HubSpot do it.

Collect reviews after every win or milestone, publish them on your website and in every deal, and understand exactly what your customers are saying. All inside HubSpot.

Try ProofFlow See all features

Does any of this sound familiar?

If it does, you're not alone. These are the moments where most marketing teams lose proof they already earned.

"Can you find me a customer story in healthcare? We're pitching next week."

You search Notion, check the shared drive, dig through old emails. You find something from two years ago. The rep sends it anyway.

A customer renews and tells you it's been great. Nobody asks for a review. The moment passes.

The best window is right after a win or a milestone. It closes fast. If you're not asking then, you're missing most of them.

Your VP asks which deals marketing influenced this quarter. You have great testimonials. But you can't connect them to pipeline.

Reviews sitting in a separate tool never get credit for the deals they helped close. The data isn't in HubSpot, so it doesn't count.

Collect, publish, and learn. All inside HubSpot.

You set it up once. ProofFlow handles the collecting, the publishing, and the insights.

Collect

Capture reviews after every win or milestone

Send a review request from any HubSpot workflow, or send one manually from the contact record in two clicks. Either way, every review flows straight back into your CRM.

  • Trigger on deal stage, NPS score, renewal, lifecycle change, or any custom property
  • Or send manually from any contact record in two clicks, without leaving HubSpot
  • Already have reviews on G2, Capterra, Google, or another platform? Import them in minutes via CSV
← Automation Request review at peak satisfaction ON
Trigger enrollment for contacts
Only enroll contacts that meet these conditions
Latest NPS survey rating is greater than 8
OR
Deal Stage is equal to Closed Won
+
Send Review Request
Send review request to {{ email }}
End
Publish

Your proof, everywhere your buyers look

Approve a review and it's live. Embed a testimonial grid, carousel, or logo wall on your website with one line of code. Share individual reviews as links or image cards in campaigns, proposals, and outreach.

  • Grid, carousel, and logo wall widgets. One embed code, updates when you approve new reviews
  • Filter by industry, company size, or any HubSpot contact property
  • Shareable links and image cards for email campaigns, nurture sequences, and proposals
yoursite.com/customers
Widget type
★★★★★

"We had never systematically collected client testimonials. ProofFlow changed that."

Diane K. · Rockford Builds
★★★★★

"The team was using it on day one. No developer, no waiting."

Sarah C. · Acme Corp
★★★★☆

"ROI was visible from week one. Exactly what procurement needed."

Pete M. · IronClad
★★★★★

"Our agency finally has a proper system for client proof."

Sophie L. · Canvas Media
<script src="proofflow.app/w/abc123"></script>
Learn

See what your reviews are actually telling you

The Insights Dashboard reads through all your reviews and flags what matters: customers ready for a referral, complaints that keep recurring, case study candidates. Each one links directly to a HubSpot workflow or list so you can act immediately.

  • Problems in red: negative trends, recurring complaints, rating drops
  • Opportunities in green: referral candidates, case study material, re-engagement targets
  • Review data stays in HubSpot so you can prove marketing's contribution to pipeline
Review Insights
Powered by ProofFlow
Needs attention

"Onboarding" appears in 3 low-rated reviews this month

Worth doing

12 customers used the word "recommend" in their review

Good news

8 reviews are over 200 words. Strong case study candidates.

Everything marketing needs

HubSpot Workflow Action

The only testimonial tool with a native workflow action inside HubSpot. No Zapier needed.

Import from Any Platform

Bulk CSV import from G2, Capterra, Google, or any other review platform. Matched to HubSpot contacts by email.

Review Insights Dashboard

Spot referral candidates, case study material, and recurring issues. Each insight links to a HubSpot action.

Embeddable Widgets

Grid, carousel, logo walls. Filter by industry or HubSpot list. One embed code, updates when you approve new reviews.

Stop leaving social proof on the table.

Your happiest customers are willing to talk. ProofFlow makes it easy to ask, easy to publish, and easy to measure which stories actually convert. All without leaving HubSpot.

HubSpot Connect Your HubSpot

Free during beta · No credit card required · GDPR-compliant, EU-hosted